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What is the core Brand Promise or Positioning Statement of your TMT Bar brand that you are planning to launch?
Who is your Primary Target Audience? (Contractors, Engineers, Builders, Homeowners, Dealers, Distributors, etc.)
What are the Top 3 Qualities or USP's you want the audience to associate with your brand?
What differentiates your TMT Bar from Competitors in the market? (Technology, Strength, Durability, Flexibility, Corrosion Resistance, Pricing, etc.)
How do you want your Brand’s Tone of Voice to sound? (Trustworthy, Premium, Friendly, Technical, Authoritative, Emotional, etc.)
What are the Major Communication Objectives for the upcoming campaign? (Brand awareness, Dealer push, Product education, Trust-building, Seasonal sales, etc.)
Do you have Specific Regions or Demographic Segments you want to target through communication?
What emotions or values should the brand convey? (Strength, Safety, Family Protection, Reliability, Progress, Pride, etc.)
Are there any Words, Themes, or Visuals that must be avoided in communication?
What mediums do you plan to prioritize? (Digital, Social Media, Print, Outdoor, TV, BTL, Dealer Collaterals, etc.)
Do you have any Competitor Brands whose communication style you like or dislike? Why?
What metrics will define the success of this campaign? (Reach, Engagement, Sales Uplift, Enquiries, Dealer Interest, Brand Recall, etc.)
Is there any past campaign (Yours or Industry) that inspired you or that you want the new campaign to align with?
When a customer hears the name for the first time, what is the immediate feeling they should get: 'Premium/Expensive' or 'Affordable/Mass-Market'?
The steel industry is visually dominated by Red (Strength/Bold) and Blue (Trust/cool). Do you have the appetite to own a different colour, or must we play within industry standards?
Are there any Cultural or Regional Symbols that act as a "Trust Anchor" for your specific geography?
What is the "Never" list? Like what Colour you do not want to see?
When a customer sees your logo on a rusted signboard 10 years from now, what feeling should it evoke?
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